HTML is the markup language that helps us to structure and exhibit our web content. It is also the key factor in any search engine marketing techniques. A new markup language HTML 5 which is the revised version of the HTML code has been recently introduced.
So can this new language modify the way SEO is practiced? What impacts can this new language have in search engine algorithms?
Web Page Segmentation and Greater Semantics
A component of HTML is that it assimilates brand new concepts which help us to convey what is on a web page in a better manner. This enhances web page segmentation. Web segmentation means that components of a page like header, footer, content area etc are demarcated from each other and can be easily distinguished.
As soon as HTML 5 gains popularity, many search engines like bing etc can implement these new elements which enable them to locate web page components which might be interest to them.
Currently div elements are used to set up and segment a web page, the difficulty in them being that they are completely worthless. Neither does it have any semantic value nor does it give context to what’s inside it.
Introduction of new elements like header, article, aside and footer, web segmentation becomes much easier.
This will benefit search engines in a way that it will get very easy for them to spider the website, mainly skipping sections like footer, header or perhaps using them for different indexing purposes. Hence this leads to the advancement of search engine and make them more reliable and meaningful.
These new HTML5 elements could have a direct effect on SEO.
This helps you to identify the key content of the web page.
This indicates various sections of a web page. This gives a better structure and segmentation to the web page
This gives search engines a clue as to where a site name and logo is located on the web page or where the key navigation is.
This is a new element which gives a search engine indexing algorithm clues to the information structures of the website.
Search engine results are invariably determined via hyperlinks that are within a web page. They review hyperlinks that are present within a webpage to see what web pages it refers to as well as check the websites which point towards it.
The hyperlinks which are in HTML5 give an improved meaning to our hyperlinks. This also gives a greater context to search engines for each link that they come across.
There is something which we all must have experienced in HTML4. It is “rel=”nofollow””. It is a non standard rel value in HTML4 which many search engines use to identify links that the web page doesn’t recommend. The latest link types also utilize the rel attribute and perform the same function.
Enhanced Media Handling
There is a increased addition of native multi media elements like audio and video which means increased interoperability with search engines. For example Google reveals Youtube video clips in their search engine results.