If you want to know how well your social media use is really working, you need to look only as far as your Klout score. Klout measures your social media influence based on a ton of different criteria, and it analyzes how well you’re doing. If you’re concerned about how you can raise your Klout score, and thereby your influence online, there are lots of ways you can do it. Here are some tips for improving your Klout score quickly, easily, and effectively.
Share Content People Want
Your Klout score will go up the more people retweet and share the content you post. Since you want as many people to retweet your stuff as possible, you have to create content that people really want to share with their friends. For one thing, shorter tweets are more likely to be retweeted than longer ones. Quotes and photos are two types of content that people love to share, so post a lot of those.
Add All Your Networks
Add as many networks to your Klout profile as possible. Your Klout score can only increase when you add all your pages, even if you aren’t very active on all of them. Of course, Klout gives the most weight to your participation on Twitter and Facebook, so concentrate on engaging with those pages the most.
You want people to write on your wall and have discussions with you, so encourage them to participate by asking questions. Take a poll or pose an open-ended question that’s sure to prompt responses. Ask questions about your niche, but also consider asking personal questions. Your customers, followers, and fans will take advantage of the opportunity to talk about themselves.
If you want to be an influencer, you have to interact with others, so do so as generously as possible. Hold one-on-one conversations with people. Respond to comments whenever possible. Your interaction will not only help improve your Klout score because you’re participating, it will also encourage others to share your content, mention you, and interact back with you.
Klout is calculated on a rolling basis, and Klout claims your score shouldn’t change dramatically from one day to the next. However, you will see changes in your Klout score if you step away from social media for even just a few days or a week. Make sure you share and participate on a regular basis.
Know Your Audience
You must know your audience members very well if you want to influence them. You should know a lot about them already in order to have a successful social media campaign. Pay attention to particular things like when your audience is most active online, and what type of things they like to share the most. Use that knowledge to your advantage in order to raise your Klout score.
Participate in Chats
Find out when chats are occurring regarding your niche, or create your own. Participate in Twitter chats and Google+ Hangouts in order to spread your influence and meet new people. Developing relationships with others will benefit you in the long run, Klout score and beyond.