In theory, blogging is not difficult to do. You only have to write posts on a regular basis and include necessary advertising or links in order to be called a blogger. However, if you want to do more than write a few posts every week and your goal is to make a decent profit, you must understand how to create blog posts that will capture the interest of readers, keep them coming back for more and encourage them to click on the links that will ultimately be your payout.
1. Choose a niche that matches your writing ability and knowledge experience or be prepared to hire a professional blogger who can do it for you.
2. Incorporate multiple media in your blog and blog posts. Images, photos, screenshots, video, charts, graphs or software that can be manipulated by the reader are great for giving your blog an edge over those that use only one medium: writing.
3. Keep your blog posts relatively short and easy on the eyes. Two to six hundred words is the norm for most blogs. Separate paragraphs into blocks of text, creating plenty of white space to make for easier reading as well.
4. Unless your blog is scientific or very technical, make the posts easy to digest for anyone with an 8th grade education. Th
atís right! Studies have shown that the majority of online readers have a junior high reading level. You don’t have to “dumb it down”, just be clear, simple and concise and avoid using verbiage that inspires a “huh?”
5. Get personal. Write in first person as though speaking directly to the reader. Talk about things that inspire you and inject some of your personality into your posts. Think “personable” and “friendly”.
6. Unless you are absolutely crazy about a product, don’t express extreme enthusiasm. Be honest in your reviews and critiques. This will not only instill a sense of trust between yourself and your readers, it will keep readers coming back to purchase more of the products you DO recommend highly because after trying something you like, they find you that you are trustworthy.
7. Keep your blog fresh. Outdated information will have people running for the hills whereas content that is current and trendy will make them want to stick around. Update your blog at least twice a week ‘n’ more if possible.
8. Do not overwhelm the pages with huge banners and flashing animations when adding advertising to your blog. A few smaller banners scattered here and there along with text links should be enough to get some clicks.
Your blog is not the place for the high-pressure sales pitch but a place to discuss relevant information that pertains to your niche and encourage readers to delve deeper into what you have to offer.