1. Be passionate about your topic
I said it before in “Real Successful Blogging“, and I am saying it again. Passion is not a bonus, it is a must.
If you are passionate about your topic, you will be knowledgeable, you will know your market (the other people who are into that specific topic), and you will be able to follow up on the developments in that area. Something that would bore you to death if you are blogging about a subject just for the money instead of the passion.
2. Reach out
Blogging is not about you, it’s about others (ok, and you too). Reach out to others, write about whose blogs or articles you liked. This works twofold: first, people are always looking for reviews and views on things. Do other bloggers like this blog or website or tool? Do other photographers like that camera? Second: the people you are blogging about will appreciate the mentioning and the link (that is, if it is positive 🙂 ) and will return the favor.
Get your word out, and people will link to you.
This can be done by speaking at a conference, setting up a large project or contest, participate very actively on forums, perhaps even as a moderator.
Try to stay on top of things, so that you can not only participate in conversations, but you can start them. If you can then also blog about these topics, it will definately get you authority and links.
4. Look real
If you want people to remember you, to want to link to you, to believe you, you need to look real to them. The first way to do this, is by the way your website or blog looks and feels. For instance:
* What’s your domainname, is it something that looks real, not scammy? Can people easily remember it?
* Does the layout and the design of your site add to the content and the message you want to bring? For instance, a yellowish, bright playful webdesign doesn’t add to your message if you’re an undertaker.
* How’s your content? Interesting and unique? Or boring or copied from somewhere else?
* How is your about page? Does it say something about you? Will people remember you by it?
* How is the useability of your site? Is it easy to understand? Or does it look good, but is hell to use?
There’s no need to answer positive on all these questions right away. But they are a good strategy to follow to increase your credibility on the internet.
Markets are conversations, your readers are your audience, and your market. Have conversations with them. You do this through your blogposts. They can do that through the comments. Invite them to comment on your posts. Make it a two-way conversation, make it a community. After a while, a part of your audience will start communicating with you through their blog, and this is where the links start coming in.
6. Keep building
Rome wasn’t built overnight. Nor was Microsoft, Apple, or any other great success story. You need to keep working on it, keep building on your website, on your credibility, on your market position. This can take years, but you will get there eventually. Just keep building on it. Day by day.