The post below is a guest post. I am not affiliated to the writer, nor am I responsible for the content.

As the internet gained popularity and its user base increased, so did the need for websites. With time, websites have become widely accessible. Today, any self-respecting business regardless of size is expected to have one. Most consumers would rather stay in the comfort of their homes and make purchases online, so your website basically serves as your storefront. It is often the first contact a potential customer will have with your business. Investing time and money to make sure it reflects your brand well is worth it in the long run. According to DesignAdvisor, 48% of visitors consider a website’s design to be the most telling factor about the credibility of a business!

For your business to grow, it is essential to update your website on a regular basis. Conveying a consistent brand message can be accomplished even while switching up your website experience and providing fresh content and visuals for your visitors. Consumers are more likely to engage with and trust a well-designed site, but navigability and user experience on the whole should not be overlooked. Incorporating aesthetically pleasing but also user-friendly features is the way to go.

But what’s aesthetically pleasing to today’s audience? What constitutes as user-friendly according to the latest research? To find out we look to web design trends. The web design industry sees new trends emerge continuously, so staying on top of them can be a full-time endeavor. It is vital to monitor and incorporate new tendencies into your web presence in order to enjoy the full benefits of joining the trend early.

The year behind us has been an exciting one for web design, and many of the tendencies are likely to remain relevant in 2019 as well. The infographic below is a great guide, chock-full of stats, facts, and the latest trends in web design. Check it out!

Infographic - 2018 Web Design Trends