A remark often made by people just starting out with Google Adsense, is that they’ve had 120 Page Impressions, 21 clicks, and still their earnings is at 0,00$.
There are three possibilities
1. The click is considered as an invalid click
2. The click happened on the public service ads
3. The click is less than 1 cent
Now, let’s take a closer look at these three possibilities.
First, the clicks are considered as invalid. What does this mean? Well, if Google believes that the clicks you received are not legit clicks, made by real visitors on your website, and genuinely interested in the advertised product, Google will see it as an invalid click. This can be you, clicking your own ads. Your mother repeatedly clicking the ads on your website, a bunch of different people constantly coming from a suspicious site and clicking your ads (because you asked them to on that suspicious site) or any other situation which makes Google think they’re fraudulous.
Second, the click happened on a public service ad. When Google is unable to find ads relevant to your content, you have the choice to show a solid color, ads from another page (which you provide), or, and this is the standard option, which most users never change, public service ads are shown. To solve this problem, you can either implement other ads to be shown when Google cannot find relevant ads, but another, and much better solution, is to make sure that Google finds relevant ads.
When new content is put online, it is normal that Google cannot find relevant ads, and this can take anywhere between 10 minutes and 12 hours, untill Googles Adsense Bot drops by for a visit.
If your blog is brand new, or your blog covers a wide variety of topics which are not related to eachoter, Google will have no idea what your new content is about, and will show the public service ads. Whenever they are clicked, the click does show up in your stats, but the earnings for this click are 0$.
Third, the click earned you less than 0,1$. Due to the setup of the bidding system for Adwords ad placement, if there is little or no competition, the biddingfees will be very very low. This means that after deduction of Google’s part, there will only be a very small amount left for you. If you’ve been smartpriced (this term will be explained in an upcoming article), you will receive an even smaller part. This way, it is possible to receive clicks worth 0,1$, or less. Google does keep track of the low figures, and if you have enough of them, they will still show up.
The low earnings per click problem can be taken care of by increasing your earnings per click ratio. And the best way to do that is by targeting your keywords better. Check out which keywords have a high value, and write towards those keywords.
I hope this article was of help to you, and I wish you all the luck getting rid of these clicks with no pay.