Do you know that some of the SEO techniques are not useful for your website? You might have been using a number of these for quite some time already. However, you should know that some SEO techniques are useless.  What are the common SEO mistakes that one must avoid? Read on.


search engine optimization

search engine optimization

The Importance of SEO for Your Site


SEO, or Search Engine Optimization, is very crucial for all websites. If you want your site to be on the search engine’s list, then you need to apply SEO tips and strategies. Website experts and owners employ various techniques to optimize their sites. Of course, they need to secure the visibility of their site. Thus, different SEO techniques and strategies are implemented. However, you need to get rid of SEO techniques that are not really helping your site.


What are the common SEO mistakes to avoid?


These are some of the common SEO mistakes:


  • Keyword stuffing


One of the most common SEO techniques is the use of keywords. Yes, keywords are very vital for your site but also bear in mind the law of balance. Poor keyword content is critical to your site’s visibility. Too much keywords or keyword stuffing will not help either. If you keep on inserting all your target keywords everywhere, you are putting your site at risk. Search engines might mark your site as suspicious. Worse, search engines might even ban your site.  So, do use keywords; but use it wisely.


  • Flash websites


Another common SEO mistake is the extreme use of Flash in your website. Yes, they might look good for your website and can potentially attract visitors. However, the embedded texts associated with Flash are virtually unnoticeable or invisible to the search engines. Thus, if spiders and crawlers cannot read it, they cannot index it. In addition, some of the portable devices, like iPads and iPhones, are not compatible with Flash; thus, it cannot be displayed.


  • Trailing slash


Back links are also one of the most important SEO techniques in increasing your site’s traffic. However, you need to be very careful in using back links. It should be counted as one page. Thus, if your link has a slash symbol (/) at the end, make sure that it has a slash (/) symbol on other parts of your site. The consequence of not having the same link, even if it is just a slash, is that search engines will count it as a different page.  Check the compatibility of your back links.


So, if you want to secure a good future for your site, consider these tips.


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