In today’s media-driven society, the more multi-sensory a message can be, the more impact it will have on an audience. As a result, many companies have opted to include corporate video in their marketing efforts. From short, concise videos used for promotion on online social media sites, to longer informative videos included in press packages sent to the media, these corporate videos serve to entertain and inform. In short, they are one of the most important components in a company’s media arsenal.
Another one of the great advantages of a corporate video is that it is a method of communication that everyone can understand. It is also a tool that can serve the purposes of a variety of audiences. For example, the same video that explains a company’s outlook and philosophy can be used for existing clients, prospective customers, and even new employees. Although a professionally produced video requires an initial investment of money, the continued return on this investment is immediately evident.
Ultimately, a corporate video is something that will be noticed. Consumers receive a steady stream of brochures, junk mail, and data sheets; most of this information is glanced at and then thrown away. On the other hand, a video is a commodity that can be placed directly into a customer’s hand, and they are liable to feel as if they have been given something important. They are also much less likely to discard a video carelessly.
With so many media messages broadcast every day, something with clout and staying power such as a corporate video will surely make customers stand up and take notice of the company who invests in such an item, and as such they are an important way a company can portray its brand to potential customers.