Problogger: Secrets for Blogging Your Way to a Six-Figure Income is not your average get-rich-quick paperback. You won’t find any outrageous and sensational claims in this book. In fact, authors Chris Garrett and Darren Rowse are quick to make the point that blogging isn’t a magical cash cow but something that can fill your bank account only if you know your stuff. Then they proceed to teach you all the techniques they themselves have used to achieve wealth through blogging.
Making money from a blog is no different than any other career—you need the right tools and techniques in order to be successful. The book offers a very brief explanation of what blogging is then moves on to help you choose a topic that will draw in the traffic you need to make it profitable. You’ll also be taught how to properly set up a blog, making it visually appealing as well as interesting to your target audience.
Of course, marketing your blog is essential if you want to profit from it and Garrett and Rowse teach their readers how to analyze the market in order to take advantage of it. Unless you know how the market trends and what consumers need you won’t be successful no matter how good your blogging skills are! They then go on to teach you a number of ways to promote your blog. After all, without promotion the only traffic you’ll have is accidental surfers and that’s every blogger’s nightmare.
Problogger: Secrets for Blogging Your Way to a Six-Figure Income doesn’t stop there, however. You will learn about niches and why they are so important. A niche is a part of the market that is very specialized, a subject that stands by itself. One example of niche writing is the Little Leather Library collection published in the 1920’s. They are not common but there is a definite interest in them for one segment of the population. That particular niche has a small but fairly well-to-do consumer base. Garret and Rowse teach you how to choose one or two niches that are right for you and give you the tools to exploit them.
You will learn the difference between direct and indirect monetization, too. An example of indirect monetization is one you’re probably familiar with in some way, affiliate commissions. This method funnels money to you as a result of someone else’s efforts. Direct monetization would include freelance writing that creates earnings based on how many people read your material. You’ll find out how to do effective and profitable advertising that promotes your blog and puts it in the top results of search engines.
Problogger: Secrets for Blogging Your Way to a Six-Figure Income isn’t just another scheme for parting you from your money. It’s an informative book that gives you the tools and techniques you need to start your journey to financial independence.